Business Strategy

29
Mar

Shift From Transaction to Relationship

The Trusted advisor does not merely transact with their clients, they develop and maintain significant relationships. This focus on the relationship is critical in building a sustainable pipeline of work over the long term for your business. The business working on a relationship level has connectivity into many levels of their client’s organisations and are involved with supporting these clients

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26
Mar

Shift From Customer to Client

THE TRUSTED ADVISOR DOES NOT HAVE CUSTOMERS – THEY HAVE CLIENTS. You have probably heard that old saying “the customer is always right”. Sadly, most service businesses are stuck inside this paradigm with their services and offerings being bought and sold like items on a grocery store shelf. In this situation, the business has a limited ability to differentiate and

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