How a better personal brand helps deliver better business

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In this episode of Better People, Better Business, Andrew has a conversation with Jane Anderson.

Jane is a Strategic Communications expert. With over 20 years’ experience in corporate communications and leadership development, she has worked with over 100,000 people, especially women on building more trust and influence in their businesses and brands.

Jane has recently been voted in the top 3 branding gurus globally. She has won more than 12 marketing and business coaching awards and been nominated in the Telstra Business Women Awards 9 times. She also has one of the top 1% of most viewed LinkedIn profiles.

Her clients include some of the world’s leading experts in their field as well as iconic brands such as Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy.

She is the author of 9 books including her upcoming book “Exceptionality: How to Build a Brand that’s Wildly Unique and World Class”.

In this conversation, Jane brings her expertise in communications to the frame of Better People, Better Business. Andrew and Jane discuss:

  • The power of positioning to help you be better individually at work or in business.
  • Why we all need to consider our positioning and personal brand, no matter our role or workplace.
  • What positioning and brand building is (and what it isn’t!).
  • How your positioning and brand build trust with other people.
  • Practical tips on what you can do to start building a better brand for yourself and your business.

You can find out more about Jane and connect with her at:

Solving the problems that hold organisations and their people back

Be better.

You know your organisation can be.  Better at knowing your people and getting the best from them – making you more capable, more profitable and more responsible.

The Deering Group opened in 2016 to help organisations to better understand what their people do and how they can help them improve their work and their roles.

We help make businesses better through their people.  We get the job done with expertise in Executive Leadership, Learning and Development, Training and Competency, Operations Management, Technical Writing, Quality Control and Governance.

We have decades of collective experience across the resource sectors, defence, healthcare and hospitality.  We have offices in Brisbane and Perth – and team members across metropolitan and rural Australia.  We work flexibly – on-site or virtually to make it easier for you to be better.